![]() That being said, it’s important to set some parameters. The best Instagram Stories takeovers are when the takeover partner has the freedom to share their personality and creativity on your account. Step #5: Share a List of Posting Guidelines with Your Takeover Partner SheerLuxe regularly runs takeovers featuring their in-house beauty and fashion experts. TIP: If your budget is limited, you could ask someone within your company to take over your Instagram Stories. If you find an influencer who feels like the right fit, you can ask them to share their media kit to take closer look at their engagement, demographics, and partnership fee.Īll of these factors should help you decide whether an influencer is the right partner for your brand. An organic ambassador can be much more authentic and genuine, and they already know and love your products. If you’re not sure where to start, take a look at who’s already talking about your brand online. When you’re making your shortlist, take note of the number of followers an influencer has, whether they collaborate with other brands, their areas of expertise, the type of content they share on stories, and their demographics. Step #2: Create a Shortlist of Takeover PartnersĬhoosing the right partner is key to running a successful Instagram Stories takeover.Īs we’ve already covered, setting clear goals will make it much easier to determine which partner is right for your takeover - but it’s also important to choose a strong storyteller who aligns well with your brand. ![]() Having a well-defined set of goals will bring clarity to your campaign and keep your ideas on track during the creative process. Similarly, if your goal is to reach an international audience, you may want to partner with an influencer who has a strong follower base overseas.
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